Version 3.0 · July 2026
Partner Programme

The Pentimenti
Partner
Programme.

Three paths to partnership. One platform. Unlimited opportunity. Join a growing network of consultancies, systems integrators, and BD specialists transforming how organisations win business across Europe.

3
Partner
Paths
100%
Revenue Retained
(Knowledge)
€0
Entry Cost
(Referral Path)
30%
Max VAR Commission
(Gold Tier)
120d
Deal Protection
Window
€8,500
Max Annual
Referral Bonus
Choose Your Model

Three paths to partnership

Whether you want to earn referral fees, resell and implement with L2 support, or deliver proposals-as-a-service, all partnerships are non-exclusive. Partners can hold multiple types simultaneously.

Track 1 · Referral Partner
Refer & Earn
Ideal for: consultants, advisors, networks
Monetise your client relationships with zero obligations. No certifications, no support commitments, no annual fee.
12–15%
of first-year ACV · net 30 days

Standard referral: 12% (warm introduction)
Assisted referral: 15% (co-attend 1+ meeting)
+2% bonus on individual deals of €100K+ ACV
Volume bonuses up to €8,500/year (5+ deals)
€0 entry, no certifications required
120-day registered deal protection
Track 3 · Knowledge Partner
Proposals as a Service
Ideal for: proposal consultancies, bid writers
Deliver end-to-end bid management using Pentimenti as your AI delivery engine. Keep every euro of service revenue.
100%
service revenue retained · from €3,500/mo

12 projects/year included (subscription model)
2,500 RFI questions/month included
Zero revenue share to Pentimenti
Build "Public Sector Tender Expert" agents
Advanced platform certification required
Annual programme fee: €3,500
Partners can hold multiple types simultaneously. Many partners (including BDS ApS) combine Referral + VAR + Knowledge to maximise revenue streams and deliver greater value to clients. There is no obligation to choose just one path.
The Pentimenti Advantage

Why partner with Pentimenti?

Competitive Economics

Up to 30% VAR commission with same rate at renewal. Volume bonuses up to €8,500/year for Referral Partners.

120-Day Deal Protection

Registered deals are protected for 120 days, longer than the 90-day industry average.

Low Minimum Order

5-user minimum per order (vs. 150+ at Microsoft/SAP CSP). Enables SMB and mid-market deals.

Knowledge Agents as IP

Build proprietary agents ("Public Sector Tender Expert") that differentiate your service and create client lock-in for your practice.

EU Compliance by Design

GDPR-native, Danish law governed, non-exclusive (EU Article 101 TFEU). Multi-currency: EUR, DKK, NOK, CHF.

Full Enablement

Partner Portal, sales collateral, MDF (up to 5%), certifications, co-selling support, and Partner Success Manager.

VAR Tiers

Bronze · Silver · Gold

MetricBronzeSilverGold
Annual ACV Bookings€100K+€250K+€500K+
Commission (Lead + Co-sell + L2)20%25%30%
Annual Programme Fee€2,000€3,000€4,500
Certified Personnel (Min)234
MDF AllocationNone2% quarterly5% quarterly
Partner Success ManagerShared 1:20Shared 1:15Dedicated 1:5
Priority Lead SharingNoneNone
4-Tier Support Model

Clear escalation at every level

Customer-centric priority classification. Partners providing L2 support are measured against defined SLAs: 95% target compliance tracked quarterly.

L1
End User

First-line

Basic how-to, password resets, user access management. Handled by the client's internal team.

L2
VAR Partner

Configuration & Optimisation

Configuration, integrations, Knowledge Agent tuning, data migrations, user training. Required for 20–30% commission.

L3
Pentimenti Support

Platform Issues

Bugs, performance, API issues, security incidents. Escalated from L2 via Partner Portal.

L4
Engineering

Code-level

Hotfixes, architecture diagnostics, emergency patches. P1 hotfix within 8 hours.

L2 SLA Response Times (VAR Partners)
Priority
Response (L2)
Response (L3)
P1 Critical
2 hours
1 hour (24/7)
P2 High
4 hours
2 hours
P3 Medium
1 business day
4 business hours
P4 Low
2 business days
1 business day

L2 hours: 08:00–18:00 partner local time, Mon–Fri · L3 P1: 24/7 · Target: 95% of tickets meet SLA response times

Partner Onboarding

From application to first deal: 8–12 weeks

1
Week 1

Choose & Enquire

Express interest, response within 2 business days

2
Week 2

Apply & Approve

5-min application · 5-day review window

3
Week 3

Contract

Sign partner agreement · GDPR-compliant · Danish law

4
Weeks 4–8

Onboard & Certify

Platform access · certification · PSM assigned

5
Weeks 9–12

First Deal

Register · win · earn first fee or margin

Partner Voices

Hear from the ecosystem

Pentimenti's Knowledge Agent capability lets us differentiate from competitors. Our 'Public Sector Tender Expert' agent has become a key selling point. The clear L2 support framework gives our team confidence in delivering exceptional customer service.

Gold VAR Partner
Nordic Systems Integrator

We scaled from 6 to 18 projects without adding headcount. The platform handles content retrieval and first-draft generation, so our consultants focus on strategy. When we need technical help, L3 support responds within hours.

Knowledge Partner
Danish Proposal Consultancy

Pure upside. I introduce clients who need proposal help, and I earn meaningful commissions with zero ongoing work. The deal registration takes five minutes and the 120-day protection window is generous.

Referral Partner
Norwegian BD Advisor
By the Numbers
20–30%
VAR Commission

2–3× higher than Microsoft/Salesforce CSP programmes

100%
Revenue Retained

Knowledge Partners vs. 60–80% in marketplace models

120 days
Deal Protection

Longer than the 90-day industry average

€8,500
Annual Bonus Cap

Maximum volume bonus for active Referral Partners

5%
MDF (Gold)

Marketing Development Funds on quarterly revenue for Gold VAR Partners

95%
L2 SLA Target

Target SLA compliance for certified VAR partners, tracked quarterly

How to Apply
1
Choose your pathReferral, VAR, Knowledge, or multiple
2
Express interestEmail partners@pentimenti.ai or apply online, takes 5 minutes
3
Get approvedTeam responds within 2 business days, approval within 5
4
Onboard & earnFirst revenue within 8–12 weeks of application
Apply Now
partners@pentimenti.ai
pentimenti.ai/partners