Marketing · Copenhagen

Field Marketing& Events Manager

Type
Full-time
Level
Mid-level
Setup
Hybrid
Reports to
The founder

Cadence

One curated event a month, and two webinars

Audience

VPs of Sales, commercial and bid leadership

Team

First dedicated marketing hire

The short version

You run the room. Somebody else stands in front of it.

Our founders host the roundtables and webinars. Your job is to make each one happen, the right twelve people invited, the venue booked, the food ordered, the follow-up out the door within 48 hours, and the recap turned into something we can use for the next six months. It is a marketing generalist role with real logistics in it, and we would rather be blunt about that up front than have you discover it in week three.

About Pentimenti

Pentimenti builds AI for bid and tender work. Our platform, Atlas, runs the proposal workflow rather than assisting around the edges of it: it reads the tender, retrieves a team's own approved content, drafts structured responses, and keeps win themes consistent across a submission. We also run TenderScout, a free tender search tool covering Denmark, Norway, Sweden and the wider EU, which is how a lot of teams meet us.

The company was founded by people who spent fifteen years on the buyer side, in procurement at Maersk, Carlsberg and CRH. That is not decoration on a slide. It is the reason we understand what an evaluator actually rewards, and it is the credibility our customers respond to when we sit down with them.

Across customers, teams using Pentimenti see on average 40% less time per proposal, a 30% higher win rate, and 85% of content automated, with a first usable draft in about two days.

Headquarters: Copenhagen. Customers across the Nordics, DACH and the UK.

Why this role exists now

There are two of us on the commercial side today, and we are growing that deliberately rather than quickly. This is the first dedicated marketing hire, which means two things you should weigh honestly.

The upside. You will own a channel outright. Nobody will hand you a brand book and a locked-down calendar. The event program, the follow-up engine and the nurture flows will be yours to design, and the founders are in the room with you rather than three layers above you.

The trade-off. There is no team under you, no agency on retainer, and no established playbook to inherit. Some weeks are strategic. Some weeks you are chasing a caterer about a nut allergy. Both weeks matter.

If that mix sounds energizing rather than alarming, keep reading.

What you will own

01

Invite-only roundtables

Our best pipeline comes from small, curated, invite-only sessions, typically ten to fifteen senior people around a table, not a hall with a stage. The format we are building toward is peer-hosted: an existing customer, usually a bid director, co-hosts and speaks from their own experience, which does more for credibility than any slide we could write.

  • Build and curate the invite list with the founder and the co-host, and defend the quality of that list, twelve right people beats forty warm bodies.

  • Own the invitation sequence end to end: first invite, personal follow-up, the phone call to the person who has not replied, confirmations, reminders, and the polite chase when someone goes quiet the day before.

  • Brief and support the peer host, agree the story, prep their talking points, make them feel well looked after. Their willingness to do it again depends almost entirely on how you treat them.

  • Run the logistics: venue selection and booking, room layout, catering and drinks, dietary requirements, name badges, printed material, AV, signage, and being the first person there and the last to leave.

  • Capture what happened, who said what, which objections surfaced, which accounts moved, and get it into the CRM the same day while it is still accurate.

02

Webinars

The alternative rhythm in any given month is two webinars instead of one physical event. Same principle: our founder or a customer fronts it — you make it work.

  • Own the production calendar, registration page, reminder sequence and attendance follow-up.

  • Run the technical side: platform setup, dry run with the speakers, moderating the Q&A queue live, recording and captioning.

  • Segment the follow-up properly. Someone who attended for 45 minutes and asked a question is not the same lead as someone who registered and never showed, and they should not get the same email.

03

The engine between events

Events are the visible part. The work that compounds happens in the weeks around them, and this is where the role stops being coordination and starts being marketing.

  • Design and write follow-up sequences and longer-term nurture tracks for people who are interested but not ready.

  • Build and edit landing pages with AI for each event and campaign. We run our own portal and CMS, you will be hands-on in it, not filing tickets.

  • Build and maintain target lists: research accounts, find the right bid and commercial leaders, keep contact data clean, notice when someone changes job.

  • Turn every event into reusable material: recap posts, a summary email, clips, a short write-up of the themes that came up. One good roundtable should feed content for a quarter.

  • Work with the commercial side to turn customer stories into usable case material, interview the customer, get the numbers approved, write it up.

  • Report on what worked: registrations, attendance, meetings booked, pipeline touched. Bring the numbers before anyone asks for them.

Let us be explicit about the hands-on part

A lot of field marketing job ads quietly omit this, and then the first hire is unhappy. So, plainly: this role includes the physical work of making events good.

  • You will order and coordinate catering, and you will care about whether the coffee is decent.

  • You will handle dietary requirements and allergies without being reminded.

  • You will carry boxes, set out chairs, fix the projector cable, and print the badges.

  • You will call people on the phone, to invite them, to confirm them, and to follow up.

  • You will occasionally work an evening or travel within the Nordics for a session.

None of this is beneath the role. It is the role, alongside the strategic half. The people who are brilliant at this job tend to be the ones who take genuine pride in a room that feels effortless to everyone who walks into it.

Who tends to do well here

  • Roughly three to six years in B2B marketing, with real event experience, field marketing, event management, demand generation, or a generalist role at a small company where you did all of it.

  • A generalist, not a specialist. You can write a decent email, build a landing page, clean a list, and run a room. None of it has to be world-class in isolation.

  • Comfortable with marketing automation and CRM work: sequences, segmentation, forms, tracking, attribution that is honest about its limits.

  • Writes and speaks clearly in English. Danish or another Nordic language is useful for the phone work but not required.

  • Organised in a way that survives contact with reality, you keep a list, you chase your own deadlines, and things do not fall through when nobody is checking.

  • Calm with senior people. You will be emailing and calling VPs and directors, and you will need to be warm and unintimidated at the same time.

  • Genuinely comfortable with logistics, including catering. See the section above.

  • A person who thrives with using all types of AI in their job, we are an AI first company.

This is probably not the right role if

  • You are looking to manage a team, there is not one yet, and there will not be for a while.

  • You want to work on brand strategy and positioning at arm's length from execution.

  • You need a large budget and an agency to do good work.

  • Practical logistics feel like a demotion rather than a craft.

First 90 days, roughly

  1. Weeks 1–4

    Learn the market properly, sit in on customer calls, read past tenders, understand what a bid director actually does all day. Take over the running of the next scheduled event and the follow-up for the last one.

  2. Weeks 5–8

    Run one event end to end as the owner. Recruit our first peer host from the existing customer base. Rebuild the follow-up sequence based on what you saw.

  3. Weeks 9–12

    Have a rolling event calendar with named hosts and curated invite lists for the next quarter, a nurture track running, and a simple reporting view the whole team trusts.

How we hire

  1. 01

    A 30-minute conversation with the founder, about your experience and what you want next.

  2. 02

    A working session: we will walk you through an upcoming event and ask how you would run it. Bring opinions, not a deck.

  3. 03

    A conversation with one of our customers or an existing team member, so you can ask the awkward questions without us in the room.

  4. 04

    Reference calls, then an offer.

No take-home assignment that we could use as free work. No panel of eight people. We will give you a decision either way, and we will tell you what we decided and why.

Practical terms

Salary
Base salary plus a bonus component (85 / 15).
Location
Copenhagen, hybrid. Regular presence in the office and at events is part of the job.
Travel
Occasional travel within the Nordics; some evening work around events.
Start date
Waiting for the right candidate.
Eligibility
You must be eligible to work in Denmark.

How to apply

Send a short note and your CV or LinkedIn to

info@pentimenti.ai

Put “Field Marketing & Events Manager” in the subject line.

In the note, tell us about one thing you have run end to end and what you would do differently a second time. That is more useful to us than a cover letter.

We read every application ourselves. There is no ATS filter between you and us.